Marketing Your Business

As most of you know, I have two shops on etsy. I opened my first shop, FourDogDay, in July of 2008, and added MyOtherShop soon after. I quickly realized that I no clue what I was doing and closed the second shop after a short time. Once I felt more comfortable with the entire etsy process, I reopened MyOtherShop. I can't believe I've been at this for almost a year already!

The growth of my shops is S-L-O-W, which I've heard is okay. I would definitely like more than one sale a week, but it is what it is. To help get my name out there, I did my first craft show last weekend. Although it wasn't a huge financial success, it was an awesome learning experience and I plan to do many more in the coming months. You can read about my first craft show experience here.

People that follow the craft shows will start to recognize me and my shop names after a while of consistent attendance and that's part of promoting. Eventually I would like to have a sign in my booth that says something like, "You can also find me and my creations at www.fourdogday.com" or something like that.

My daughter, Tresa, sent me a link this morning to a wonderful ABC News/Good Morning America article all about etsy and turning crafts into cash. It highlighted five successful shops. It was a good article. You can read it here.

Between publicizing our own shops through means like blogs, craft shows, flyers and business cards.....and articles like this one.....success is attainable for us all.

Do you have an online business? If so, feel free to share any promotional or marketing successes you have had.