I'm stumped. I don't know how to market my etsy business. I really don't and I'll bet I am not alone.
When people in the etsy forums are whining about not having any sales, everyone always tell them that they need to promote off etsy by using Twitter and Facebook and Flickr and business cards and e-mail etc. etc. etc.
Then someone will always come in and say you have to find your target market or something like that. You have to find the people that would want to buy your stuff and market to them. Ok, that makes total sense....but where do I find them??
I don't really understand the difference between promoting and marketing. Are they the same thing?
I looked them up in the dictionary:
Promote: 1. to contribute to the growth or prosperity of 2. to help bring (as an enterprise) into being 3. to present merchandise for buyer acceptance through advertising, publicity or discounting
Marketing: 1. the process or technique of promoting, selling or distributing a product or service 2. an aggregate of functions involved in moving goods from producer to consumer
So promoting is part of marketing, and marketing is everything you do to move your products from you to the world???
I have decided that I am really not very good at this whole part of my business. I would guess that a lot of people are in the same boat I am.....and I feel like the boat is sinking sometimes.
I need a plan, but the plan I made that I thought was going to be so great consisted of twitter, artfire, 1000markets, business cards and a blog....but that really isn't promoting my business, except for maybe the business cards. Twitter, artfire and 1000markets aren't helping me with my etsy business, in fact they take time away from my etsy business. So, now that I have figured that out....what do I need to do to market my etsy business?
Where do I go to find the type of people that would be most apt to purchase my cards, gift tags, photos and home decor? Where are you people???
I think a trip to the library is in order. I'm serious. I need to learn about marketing and promoting if I am going to make my etsy business a success. Any books you can recommend?
Do you struggle with this part of your business? If so, what are you doing to learn this side of owning your own business? If you already understand this side of owning your own business, do you have any suggestions that might help those of us that haven't figured it out yet?
I am doing what I love. I have found unique and useful products to create. I love the look and feel of my shops...but how do I bring my own customers to my shop?