Tuesday, October 6, 2009

Craft Show 101

I had Matt on my mind yesterday, but I did have a few things to tell you about the craft show this weekend.

My location was pretty good. It will be a while before I earn my way into the prime rows, but we were in the middle on an aisle and it worked out well, except for an hour or so each afternoon when the sun blasted in the skylights right on my check out table! We joked around about it just being my "heavenly glow", but it was seriously blinding at times.

Instead of the "teaser table" I had out front at the other show, Irv added awesome shelves to one side of the front of the booth and they worked beautifully. I had a couple of cake stands, some coasters and some light switch covers on them and people would stop, look at those things and come in. It was great!

I did learn a couple more very important things. One is that signs are a must. I kept thinking they would look like clutter, but when I was busy talking to someone and another person looked interested in something....even though I couldn't talk to the second person right then....a cute sign with the right words....spelled correctly would have worked. So, Saturday night I made some cute signs and put them around the booth with little bits of info about my totes, the aprons and the coasters. People actually read them! I did them on the computer on card stock and accented with scrapbook paper. Easy, inexpensive and useful!

The other BIG thing I learned is that even though I am not a seasonal decorating or dressing type person...hundreds of people are. I saw so many people walking around with Halloween and Thanksgiving stuff. It's not my thing, but that doesn't really matter. I must learn to please the masses. So, on that note, I will be making some holiday themed coasters and aprons for my shop and for the little tiny show we are doing at the church/school where Irv works. We'll see how it goes.

Here is a funny for you....this was my fourth show. At shows one through three, my cakestands were by far my best seller. I had decided that I probably wouldn't make any more light switch covers or coasters because they just don't sell. HAHA! Guess what sold the most at this show? Of course, coasters and light switch covers. So, what do I know?

Craft shows are a whole lot more than I ever thought they were. They are like a little business venture of their own. I am having fun, I'm learning, I'm meeting so many wonderful people...customers and other vendors and I can see where with time, this could become a nice way to supplement our income.

Oh, I have to say hi to my sister Karen in Tennessee who informed me yesterday that she reads my blog every day. I never knew that. So, hi Karen! Love you!

Now I need to go make some Christmas coasters! Chat with you soon!


Lanyardlady said...

Good info! You are right, the craft show world is an industry unto itself. And a competitive one at that. Sounds like you are headed for the inside track.

Angela said...

Craft shows ARE a ton of fun! My mom and I did them for many many years. We use to pick one thing each from our booth and make a bet that our item would be the first to sell. One thing we learned, you never knew from show to show what your best seller would be.

I love that your sister reads your blog and you didn't even know it!

Beth Anderson said...

Kathy where do you get your energy and time, working and getting enough inventory for multiple shows - you go girl - you're an inspiration!

Joanna Jenkins said...

I've been to a zillion craft shows but I had no idea all the work that does into a booth. I'm enjoying reading about it all very much.

Keep up the good work!


Blog Archive